My Role: Illustrator, Animator, Videographer, Compositor
This short motion piece was created for the Life Experience Center, inspired by their brand mascot — a symbolic strawberry .The concept followed the journey of a strawberry plant: from seed, to growth, to fruition, symbolizing personal development and emotional healing.
I began the process with research into the actual life cycle of a strawberry plant, which informed the creation of original vector illustrations design. After designing each visual element, I animated the growth sequence and composited it onto live-action footage I had personally filmed. Using Adobe After Effects, I performed motion tracking to integrate the animation seamlessly into the real-world environment.
The final video combined illustration, animation, cinematography, sound design, and subtle motion typography to convey a poetic message of growth and transformation — in line with the center’s values and visual identity.