About the Project
ENVO Next Move is an international design competition initiated by ENVO Drive, aiming to shape the future of sustainable personal transportation. The challenge invited designers and innovators to reimagine electric mobility—whether in dense urban environments or off-road natural terrains.
My Role
I was responsible for the visual identity design, video content production, website design and development, and creation of marketing assets for both digital campaigns and social media. The goal was to develop a cohesive brand experience that would appeal to both creative professionals and a broader environmentally-conscious audience.
Key Challenges
One of the main challenges was to strike the right balance between sustainability, innovation, and excitement within the visual language. The brand needed to be futuristic yet approachable, technical yet inspiring. In addition, coordinating timelines with an international team and delivering high-quality assets across multiple formats added a layer of complexity to the project.
Design Process
The creative journey began with understanding ENVO’s values and analyzing the competitive landscape. My process included:
Developing moodboards and defining a clear visual tone for the brand
Designing the competition’s logo, color palette, typography, and key visuals
Producing motion content, including teaser trailers and social media animations
Designing and implementing the competition’s official website, focusing on clarity and ease of navigation
Creating a comprehensive digital toolkit for ENVO’s marketing team to use across various platforms
The Outcome
The result was a bold, modern, and unified visual identity that helped position ENVO Next Move as a forward-thinking and credible design challenge. The digital campaign successfully attracted a global audience, leading to thousands of website visits and a high number of international submissions in the first few weeks. The visual assets continue to be used by ENVO across channels as the official branding for the competition.
